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CAMPAIGNS
CAMPAIGNS
CAMPAIGNS
For 15 years, I’ve been creating ideas that grow brands, spark conversations, and win a few awards in the process.
Here’s a look at some of them.
For 15 years, I’ve been creating ideas
that grow brands, spark conversations,
and win a few awards in the process.
Here’s a look at some of them.
BUILT FORD PROUD SUPER BOWL
BUILT FORD PROUD SUPER BOWL
When Ford changed its brand concept to “Built Ford Proud,” the challenge in our market was clear: create an entire-portfolio message that could reignite love for the Ford brand among Hispanics. We developed a simple yet touching spot, shot by Inception and The Dark Knight’s cinematographer Wally Pfister, that helped boost SUV sales and became the first Hispanic TV spot Ford aired during a Super Bowl broadcast.
When Ford changed its brand concept to “Built Ford Proud,” the challenge in our market was clear: create an entire-portfolio message that could reignite love for the Ford brand among Hispanics. We developed a simple yet touching spot, shot by Inception and The Dark Knight’s cinematographer Wally Pfister, that helped boost SUV sales and became the first Hispanic TV spot Ford aired during a Super Bowl broadcast.
CHANGE THE REF - CHANTS
CHANGE THE REF CHANTS
Our Change The Ref client asked us to develop a powerful campaign to mobilize older generations through their most trusted medium. So we created three radio spots that blended the rhythm of school chants with the sound of gunfire—gradually revealing how shootings have become part of daily life, and urging listeners to take action.
Our Change The Ref client asked us to develop a powerful campaign to mobilize older generations through their most trusted medium. So we created three radio spots that blended the rhythm of school chants with the sound of gunfire—gradually revealing how shootings have become part of daily life, and urging listeners to take action.
PERSIL - CLEAN YOUR IMAGE
PERSIL CLEAN YOUR IMAGE
Persil’s power goes beyond laundry: clean clothes mean a clean image. And let’s be honest, nobody wants to be remembered as the guy who looks like Edgar from Men in Black.
Persil’s power goes beyond laundry: clean clothes mean a clean image. And let’s be honest, nobody wants to be remembered as the guy who looks like Edgar from Men in Black.
FORD ESCAPE LAUNCH
FORD ESCAPE LAUNCH
Making a difference isn’t about talking the talk, it’s about taking action. To launch the Ford Escape, we created a multi-platform campaign celebrating extraordinary women who are changing the world right now. And to prove the point, we rolled up our sleeves and cleaned an entire stretch of beach — for real.
Making a difference isn’t about talking the talk, it’s about taking action. To launch the Ford Escape, we created a multi-platform campaign celebrating extraordinary women who are changing the world right now. And to prove the point, we rolled up our sleeves and cleaned an entire stretch of beach — for real.
ELECTROLUX IMPERFECTIONS
ELECTROLUX IMPERFECTIONS
A lot has been said about washing machines in advertising. So instead of talking about stains, we talked about something nobody ever does — the packaging imperfections of the very things that stain your clothes.
A lot has been said about washing machines in advertising. So instead of talking about stains, we talked about something nobody ever does — the packaging imperfections of the very things that stain your clothes.
A lot has been said about washing machines in advertising. So instead of talking about stains, we talked about something nobody ever does — the packaging imperfections of the very things that stain your clothes
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Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
CONTACT NOW
If you want to talk advertising, swap food recs, or pitch me the job of a lifetime (😉)
shoot me an email. I'm all ears—especially if snacks are involved.
If you want to talk advertising, swap food recs, or pitch me the job of a lifetime (😉), shoot me an email. I'm all ears—especially if snacks are involved.
If you want to talk advertising, swap food recs, or pitch me
the job of a lifetime (😉), shoot me an email.
I'm all ears—especially if snacks are involved.