Immortal Pencils
Immortal Pencils
They tried to silence them.
We made sure they could still sign.
They tried to silence them.
We made sure they could still sign.
Client
Inter American Press Association
Inter American Press Association
Year
2021
Category
Direct │ PR
Direct │ PR
CONTEXT
CONTEXT
Across Latin America, journalists continue to be threatened, disappeared, and killed for doing their job — often with little to no accountability.
The deaths of Carlos Lajud, Alfredo Jiménez, and Irma Flaquer became symbols of that reality. Their stories sparked outrage, but outrage alone hadn’t been enough to drive change.
Working with the Inter American Press Association, the challenge was clear: move beyond awareness, and create something that could carry real institutional weight.
Across Latin America, journalists continue to be threatened, disappeared, and killed for doing their job — often with little to no accountability.
The deaths of Carlos Lajud, Alfredo Jiménez, and Irma Flaquer became symbols of that reality. Their stories sparked outrage, but outrage alone hadn’t been enough to drive change.
Working with the Inter American Press Association, the challenge was clear: move beyond awareness, and create something that could carry real institutional weight.
CONTEXT
Across Latin America, journalists continue to be threatened, disappeared, and killed for doing their job — often with little to no accountability.
The deaths of Carlos Lajud, Alfredo Jiménez, and Irma Flaquer became symbols of that reality. Their stories sparked outrage, but outrage alone hadn’t been enough to drive change.
Working with the Inter American Press Association, the challenge was clear: move beyond awareness, and create something that could carry real institutional weight.
IDEA
IDEA
Turn memory into action.
We worked with the families of the journalists to extract DNA from personal belongings — embedding it into graphite to create a series of “Immortal Pencils.”
Objects that didn’t just honor their legacy, but extended it.
The pencils were then placed in the hands of decision-makers. Amplified by Jorge Ramos, the initiative called on governments to take a public stand on press freedom.
In a historic moment, the presidents of Panama and Dominican Republic used the pencils to sign the Chapultepec and Salta Declarations — formally committing to frameworks that protect journalists and freedom of expression.
Turn memory into action.
We worked with the families of the journalists to extract DNA from personal belongings — embedding it into graphite to create a series of “Immortal Pencils.”
Objects that didn’t just honor their legacy, but extended it.
The pencils were then placed in the hands of decision-makers. Amplified by Jorge Ramos, the initiative called on governments to take a public stand on press freedom.
In a historic moment, the presidents of Panama and Dominican Republic used the pencils to sign the Chapultepec and Salta Declarations — formally committing to frameworks that protect journalists and freedom of expression.
IDEA
Turn memory into action.
We worked with the families of the journalists to extract DNA from personal belongings — embedding it into graphite to create a series of “Immortal Pencils.”
Objects that didn’t just honor their legacy, but extended it.
The pencils were then placed in the hands of decision-makers. Amplified by Jorge Ramos, the initiative called on governments to take a public stand on press freedom.
In a historic moment, the presidents of Panama and Dominican Republic used the pencils to sign the Chapultepec and Salta Declarations — formally committing to frameworks that protect journalists and freedom of expression.
RESULTS
RESULTS
Two Latin American heads of state signed press freedom declarations using the Immortal Pencils
Transformed a symbolic act into documented government commitment
Adopted by press freedom organizations as a tool to advance institutional accountability
Covered globally, establishing the pencils as a lasting symbol of journalistic resilience
Two Latin American heads of state signed press freedom declarations using the Immortal Pencils
Transformed a symbolic act into documented government commitment
Adopted by press freedom organizations as a tool to advance institutional accountability
Covered globally, establishing the pencils as a lasting symbol of journalistic resilience
RESULTS
Two Latin American heads of state signed press freedom declarations using the Immortal Pencils
Transformed a symbolic act into documented government commitment
Adopted by press freedom organizations as a tool to advance institutional accountability
Covered globally, establishing the pencils as a lasting symbol of journalistic resilience
More Works More Works
More Works More Works
