Open House Horrors
Open House Horrors
Selling your home means opening it to strangers.
We reminded people how weird that actually is.
Selling your home means opening it to strangers.
We reminded people how weird that actually is.
Client
Opendoor
Opendoor
Year
2024
Category
Radio │ Print │ OOH
Radio │ Print │ OOH
CONTEXT
CONTEXT
For decades, selling a home meant open houses — a process older homeowners know and trust.
But trust doesn’t mean comfort. Inviting strangers into your home to wander, judge, and inspect every detail is inherently invasive — even if people accept it as normal.
Opendoor offered a simpler, fully online alternative. The challenge was helping a 65+ audience understand why they’d want to change something they’ve always done.
For decades, selling a home meant open houses — a process older homeowners know and trust.
But trust doesn’t mean comfort. Inviting strangers into your home to wander, judge, and inspect every detail is inherently invasive — even if people accept it as normal.
Opendoor offered a simpler, fully online alternative. The challenge was helping a 65+ audience understand why they’d want to change something they’ve always done.
CONTEXT
For decades, selling a home meant open houses — a process older homeowners know and trust.
But trust doesn’t mean comfort. Inviting strangers into your home to wander, judge, and inspect every detail is inherently invasive — even if people accept it as normal.
Opendoor offered a simpler, fully online alternative. The challenge was helping a 65+ audience understand why they’d want to change something they’ve always done.
IDEA
IDEA
Make the “normal” feel uncomfortable.
We created a campaign that reframed open houses not as tradition, but as intrusion.
Through radio and print, we brought to life a series of exaggerated — yet painfully relatable — scenarios: strangers opening drawers, making comments, overstepping boundaries. Moments that feel small, but add up to something unsettling.
By amplifying these truths, the campaign made people reconsider the process they’d always accepted — and positioned Opendoor as the smarter, safer alternative.
The work ran across radio, print, and selective OOH, targeting homeowners where the message would feel most immediate.
Make the “normal” feel uncomfortable.
We created a campaign that reframed open houses not as tradition, but as intrusion.
Through radio and print, we brought to life a series of exaggerated — yet painfully relatable — scenarios: strangers opening drawers, making comments, overstepping boundaries. Moments that feel small, but add up to something unsettling.
By amplifying these truths, the campaign made people reconsider the process they’d always accepted — and positioned Opendoor as the smarter, safer alternative.
The work ran across radio, print, and selective OOH, targeting homeowners where the message would feel most immediate.
IDEA
Make the “normal” feel uncomfortable.
We created a campaign that reframed open houses not as tradition, but as intrusion.
Through radio and print, we brought to life a series of exaggerated — yet painfully relatable — scenarios: strangers opening drawers, making comments, overstepping boundaries. Moments that feel small, but add up to something unsettling.
By amplifying these truths, the campaign made people reconsider the process they’d always accepted — and positioned Opendoor as the smarter, safer alternative.
The work ran across radio, print, and selective OOH, targeting homeowners where the message would feel most immediate.
RESULTS
RESULTS
+20% increase in website traffic among the 65+ segment
Sign-ups from the target audience nearly doubled
Strong qualitative feedback, with users reporting clearer understanding of Opendoor’s value
Successfully shifted perception from “familiar” to “outdated,” driving consideration for a new model
+20% increase in website traffic among the 65+ segment
Sign-ups from the target audience nearly doubled
Strong qualitative feedback, with users reporting clearer understanding of Opendoor’s value
Successfully shifted perception from “familiar” to “outdated,” driving consideration for a new model
RESULTS
+20% increase in website traffic among the 65+ segment
Sign-ups from the target audience nearly doubled
Strong qualitative feedback, with users reporting clearer understanding of Opendoor’s value
Successfully shifted perception from “familiar” to “outdated,” driving consideration for a new model
More Works More Works
More Works More Works
