The Impossible Combo
The Impossible Combo
Everyone had the same guilty dream.
We just made it real.
Everyone had the same guilty dream.
We just made it real.
Client
Burger King
Burger King
Year
2022
Category
Brand Act │ Social │ PR
Brand Act │ Social │ PR
Context
Context
Fast food fans had been saying the same thing for years: Burger King has the best burger, McDonald’s has the best fries.
The internet had already created the perfect combo. It just didn’t exist — yet.
Fast food fans had been saying the same thing for years: Burger King has the best burger, McDonald’s has the best fries.
The internet had already created the perfect combo. It just didn’t exist — yet.
Context
Fast food fans had been saying the same thing for years: Burger King has the best burger, McDonald’s has the best fries.
The internet had already created the perfect combo. It just didn’t exist — yet.
Idea
Idea
The Impossible Combo.
Burger King partnered with Brazil’s largest delivery app, Rappi, to make the mashup real — pairing a Whopper with McDonald’s fries.
Each order required couriers to make a second stop at McDonald’s before delivering the full combo, turning a fan-made idea into a real-world experience.
It wasn’t just about the stunt — it was about showing that Burger King is bold enough to embrace even its biggest rival.
The Impossible Combo.
Burger King partnered with Brazil’s largest delivery app, Rappi, to make the mashup real — pairing a Whopper with McDonald’s fries.
Each order required couriers to make a second stop at McDonald’s before delivering the full combo, turning a fan-made idea into a real-world experience.
It wasn’t just about the stunt — it was about showing that Burger King is bold enough to embrace even its biggest rival.
Idea
The Impossible Combo.
Burger King partnered with Brazil’s largest delivery app, Rappi, to make the mashup real — pairing a Whopper with McDonald’s fries.
Each order required couriers to make a second stop at McDonald’s before delivering the full combo, turning a fan-made idea into a real-world experience.
It wasn’t just about the stunt — it was about showing that Burger King is bold enough to embrace even its biggest rival.
Results
Results
Whopper sales increased by 81%
Sold out in 27 minutes on launch day
Top-selling offer on Rappi that day
Prompted McDonald’s to request removal from the platform
AWARDS
The One Show: 1x Gold - 1x Silver
Cannes Lions: 1x Silver - 2x Shortlist
D&AD: 2x Shortlist
Clio Awards: 1x Silver - 1x Bronze - 2x Shortlist
LIA: 1x Silver - 3x Bronze
El Ojo: 2x Silver
ADDITIONAL CREDITS
DAVID São Paulo
Whopper sales increased by 81%
Sold out in 27 minutes on launch day
Top-selling offer on Rappi that day
Prompted McDonald’s to request removal from the platform
AWARDS
The One Show: 1x Gold - 1x Silver
Cannes Lions: 1x Silver - 2x Shortlist
D&AD: 2x Shortlist
Clio Awards: 1x Silver - 1x Bronze - 2x Shortlist
LIA: 1x Silver - 3x Bronze
El Ojo: 2x Silver
ADDITIONAL CREDITS
DAVID São Paulo
Results
Whopper sales increased by 81%
Sold out in 27 minutes on launch day
Top-selling offer on Rappi that day
Prompted McDonald’s to request removal from the platform
AWARDS
The One Show: 1x Gold - 1x Silver
Cannes Lions: 1x Silver - 2x Shortlist
D&AD: 2x Shortlist
Clio Awards: 1x Silver - 1x Bronze - 2x Shortlist
LIA: 1x Silver - 3x Bronze
El Ojo: 2x Silver
ADDITIONAL CREDITS
DAVID São Paulo
More Works More Works
More Works More Works
