Hangar 1 Fog Point Vodka
Hangar 1 Fog Point Vodka
How does a small California distillery survive the worst drought in state history? By turning San Francisco’s most iconic element — fog — into its secret ingredient. We installed fog catchers across the Bay Area to harvest water straight from the air, creating Hangar 1 Fog Point: a one-of-a-kind vodka born from innovation, sustainability, and local pride.
How does a small California distillery survive the worst drought in state history? By turning San Francisco’s most iconic element — fog — into its secret ingredient. We installed fog catchers across the Bay Area to harvest water straight from the air, creating Hangar 1 Fog Point: a one-of-a-kind vodka born from innovation, sustainability, and local pride.
Client
Hangar 1 │ Proximo Spirits
Hangar 1 │ Proximo Spirits
Year
2018
Category
Product Design │ Brand Launch │ PR
Product Design │ Brand Launch │ PR
CONTEXT
CONTEXT
After months of research and by talking with environmentalists, local farmers, wineries (who were using dry-farming methods) and water conservancy organizations, the team found an amazing alternative for vodka production in a local Bay Area atmosphere icon: Fog.Through research it was discovered that each cubic meter of this misty substance can contain up to 0.5grams of H20. Which led to a groundbreaking question: Could Hangar 1 make vodka out of fog?
After months of research and by talking with environmentalists, local farmers, wineries (who were using dry-farming methods) and water conservancy organizations, the team found an amazing alternative for vodka production in a local Bay Area atmosphere icon: Fog.Through research it was discovered that each cubic meter of this misty substance can contain up to 0.5grams of H20. Which led to a groundbreaking question: Could Hangar 1 make vodka out of fog?
CONTEXT
After months of research and by talking with environmentalists, local farmers, wineries (who were using dry-farming methods) and water conservancy organizations, the team found an amazing alternative for vodka production in a local Bay Area atmosphere icon: Fog.Through research it was discovered that each cubic meter of this misty substance can contain up to 0.5grams of H20. Which led to a groundbreaking question: Could Hangar 1 make vodka out of fog?
IDEA
IDEA
We partnered with Fog Quest to install fog catchers across the Bay Area, each collecting up to 4 liters of water daily — later filtered to create Fog Point Vodka. To launch, we invited national media to the distillery for a firsthand look (and taste) of the process, supported by a documentary and local content creators. Bars in NY, SF, LA, and Miami joined in, adding the Fog Point Martini to their menus.
We partnered with Fog Quest to install fog catchers across the Bay Area, each collecting up to 4 liters of water daily — later filtered to create Fog Point Vodka. To launch, we invited national media to the distillery for a firsthand look (and taste) of the process, supported by a documentary and local content creators. Bars in NY, SF, LA, and Miami joined in, adding the Fog Point Martini to their menus.
IDEA
We partnered with Fog Quest to install fog catchers across the Bay Area, each collecting up to 4 liters of water daily — later filtered to create Fog Point Vodka. To launch, we invited national media to the distillery for a firsthand look (and taste) of the process, supported by a documentary and local content creators. Bars in NY, SF, LA, and Miami joined in, adding the Fog Point Martini to their menus.
RESULTS
RESULTS
Hangar 1 broke into the U.S. vodka market and sparked global conversation for 14 weeks
Fog Point Vodka sold out in 2 weeks, with visitors flocking to the Alameda distillery for a taste
Documentary film reached 600K organic views on YouTube
Broadcast coverage in all 50 states with 6M+ broadcast impressions
Over 400 feature stories in outlets like TIME, Fast Company, VICE, Daily Mail, and USA Today, totaling 2B+ media impressions
Fog Point helped shift the perception of fog in California — inspiring scientists to explore it as a sustainable water source
AWARDS
Cannes Lions: 1x Bronze - 1x Shortlist
D&AD: 1x Wood Pencil
The One Show: 1x Merit
Clio Awards: 1x Silver
EFFIE: 1x Silver
El Sol: 1x Bronze
NYF: 1x Shortlist
MCC: 1x Grand Prix
ADDITIONAL CREDITS
ACHE Mx │ Stranger & Stranger │ Exposure USA
Hangar 1 broke into the U.S. vodka market and sparked global conversation for 14 weeks
Fog Point Vodka sold out in 2 weeks, with visitors flocking to the Alameda distillery for a taste
Documentary film reached 600K organic views on YouTube
Broadcast coverage in all 50 states with 6M+ broadcast impressions
Over 400 feature stories in outlets like TIME, Fast Company, VICE, Daily Mail, and USA Today, totaling 2B+ media impressions
Fog Point helped shift the perception of fog in California — inspiring scientists to explore it as a sustainable water source
AWARDS
Cannes Lions: 1x Bronze - 1x Shortlist
D&AD: 1x Wood Pencil
The One Show: 1x Merit
Clio Awards: 1x Silver
EFFIE: 1x Silver
El Sol: 1x Bronze
NYF: 1x Shortlist
MCC: 1x Grand Prix
ADDITIONAL CREDITS
ACHE Mx │ Stranger & Stranger │ Exposure USA
RESULTS
Hangar 1 broke into the U.S. vodka market and sparked global conversation for 14 weeks
Fog Point Vodka sold out in 2 weeks, with visitors flocking to the Alameda distillery for a taste
Documentary film reached 600K organic views on YouTube
Broadcast coverage in all 50 states with 6M+ broadcast impressions
Over 400 feature stories in outlets like TIME, Fast Company, VICE, Daily Mail, and USA Today, totaling 2B+ media impressions
Fog Point helped shift the perception of fog in California — inspiring scientists to explore it as a sustainable water source
AWARDS
Cannes Lions: 1x Bronze - 1x Shortlist
D&AD: 1x Wood Pencil
The One Show: 1x Merit
Clio Awards: 1x Silver
EFFIE: 1x Silver
El Sol: 1x Bronze
NYF: 1x Shortlist
MCC: 1x Grand Prix
ADDITIONAL CREDITS
ACHE Mx │ Stranger & Stranger │ Exposure USA
More Works More Works
More Works More Works
The Impossible Combo
Brand Act │ Social │ PR
The Impossible Combo
Brand Act │ Social │ PR
The Impossible Combo
Brand Act │ Social │ PR
The Impossible Combo
Brand Act │ Social │ PR
Cruz Blanca
Product Design │ Brand Launch
Cruz Blanca
Product Design │ Brand Launch
Cruz Blanca
Product Design │ Brand Launch
Cruz Blanca
Product Design │ Brand Launch