The Impossible Combo
The Impossible Combo
As fast-food lovers, we all know two facts: McDonald's has the best fries, and BK has the best burger. Period. And we've all dreamed about the ultimate brand sacrilege: enjoying a Whopper with some McDonald's fries. Well, we made the dream real.
As fast-food lovers, we all know two facts: McDonald's has the best fries, and BK has the best burger. Period. And we've all dreamed about the ultimate brand sacrilege: enjoying a Whopper with some McDonald's fries. Well, we made the dream real.
Client
Burger King
Burger King
Year
2022
Category
Brand Act │ Social │ PR
Brand Act │ Social │ PR
Context
Context
For a long time, fast food fans online have shared one wish: pairing a Burger King Whopper with fries from McDonald’s. The internet had spoken — the best of both worlds, in one meal. So we set out to make that dream combo a reality. Not just to satisfy cravings, but to prove something deeper about the Burger King brand: we’re open-minded, inclusive, and bold enough to embrace even our rival’s fries.
For a long time, fast food fans online have shared one wish: pairing a Burger King Whopper with fries from McDonald’s. The internet had spoken — the best of both worlds, in one meal. So we set out to make that dream combo a reality. Not just to satisfy cravings, but to prove something deeper about the Burger King brand: we’re open-minded, inclusive, and bold enough to embrace even our rival’s fries.
Context
For a long time, fast food fans online have shared one wish: pairing a Burger King Whopper with fries from McDonald’s. The internet had spoken — the best of both worlds, in one meal. So we set out to make that dream combo a reality. Not just to satisfy cravings, but to prove something deeper about the Burger King brand: we’re open-minded, inclusive, and bold enough to embrace even our rival’s fries.
Idea
Idea
Burger King teamed up with Brazil’s largest delivery app, Rappi, to create the Impossible Combo — a Whopper served with McFries. For each order, Rappi couriers made a second stop at McDonald’s, finally delivering the mashup fans had been dreaming about online.
Burger King teamed up with Brazil’s largest delivery app, Rappi, to create the Impossible Combo — a Whopper served with McFries. For each order, Rappi couriers made a second stop at McDonald’s, finally delivering the mashup fans had been dreaming about online.
Idea
Burger King teamed up with Brazil’s largest delivery app, Rappi, to create the Impossible Combo — a Whopper served with McFries. For each order, Rappi couriers made a second stop at McDonald’s, finally delivering the mashup fans had been dreaming about online.
Results
Results
Whopper sales surged to a record 81% increase
The Impossible Combo sold out in just 27 minutes on launch day
It became the top-selling offer on Rappi that day
In retaliation, McDonald’s asked Rappi to remove its stores from the app
AWARDS
The One Show: 1x Gold - 1x Silver
Cannes Lions: 1x Silver - 2x Shortlist
D&AD: 2x Shortlist
Clio Awards: 1x Silver - 1x Bronze - 2x Shortlist
LIA: 1x Silver - 3x Bronze
El Ojo: 2x Silver
ADDITIONAL CREDITS
DAVID São Paulo
Whopper sales surged to a record 81% increase
The Impossible Combo sold out in just 27 minutes on launch day
It became the top-selling offer on Rappi that day
In retaliation, McDonald’s asked Rappi to remove its stores from the app
AWARDS
The One Show: 1x Gold - 1x Silver
Cannes Lions: 1x Silver - 2x Shortlist
D&AD: 2x Shortlist
Clio Awards: 1x Silver - 1x Bronze - 2x Shortlist
LIA: 1x Silver - 3x Bronze
El Ojo: 2x Silver
ADDITIONAL CREDITS
DAVID São Paulo
Results
Whopper sales surged to a record 81% increase
The Impossible Combo sold out in just 27 minutes on launch day
It became the top-selling offer on Rappi that day
In retaliation, McDonald’s asked Rappi to remove its stores from the app
AWARDS
The One Show: 1x Gold - 1x Silver
Cannes Lions: 1x Silver - 2x Shortlist
D&AD: 2x Shortlist
Clio Awards: 1x Silver - 1x Bronze - 2x Shortlist
LIA: 1x Silver - 3x Bronze
El Ojo: 2x Silver
ADDITIONAL CREDITS
DAVID São Paulo
More Works More Works
More Works More Works
Hangar 1 Fog Point Vodga
Product Design │ Brand Launch │ PR
Hangar 1 Fog Point Vodga
Product Design │ Brand Launch │ PR
Hangar 1 Fog Point Vodga
Product Design │ Brand Launch │ PR
Hangar 1 Fog Point Vodga
Product Design │ Brand Launch │ PR
The Good $#!T
Brand Act │ Social │ PR
The Good $#!T
Brand Act │ Social │ PR
The Good $#!T
Brand Act │ Social │ PR
The Good $#!T
Brand Act │ Social │ PR