Immortal Pencils
Immortal Pencils
When journalists are silenced for seeking the truth, their spirit shouldn't vanish. Lápices Inmortales immortalized three fallen reporters by embedding their DNA into pencils—turning them into powerful press-freedom tools that Latin American heads of state used to sign binding declarations. Journalist Jorge Ramos helped amplify the message, transforming loss into lasting legacy.
When journalists are silenced for seeking the truth, their spirit shouldn't vanish. Lápices Inmortales immortalized three fallen reporters by embedding their DNA into pencils—turning them into powerful press-freedom tools that Latin American heads of state used to sign binding declarations. Journalist Jorge Ramos helped amplify the message, transforming loss into lasting legacy.
Client
Inter American Press Association
Inter American Press Association
Year
2021
Category
Direct │ PR
Direct │ PR
CONTEXT
CONTEXT
Journalists Carlos Lajud (Colombia), Alfredo Jiménez (Mexico), and Irma Flaquer (Guatemala) were killed or disappeared while performing their duties. Their deaths sparked protests, but impunity remained entrenched. Partnering with the Inter American Press Association (IAPA), we aimed to create a symbolic act that would elevate awareness and drive real institutional change.
Journalists Carlos Lajud (Colombia), Alfredo Jiménez (Mexico), and Irma Flaquer (Guatemala) were killed or disappeared while performing their duties. Their deaths sparked protests, but impunity remained entrenched. Partnering with the Inter American Press Association (IAPA), we aimed to create a symbolic act that would elevate awareness and drive real institutional change.
CONTEXT
Journalists Carlos Lajud (Colombia), Alfredo Jiménez (Mexico), and Irma Flaquer (Guatemala) were killed or disappeared while performing their duties. Their deaths sparked protests, but impunity remained entrenched. Partnering with the Inter American Press Association (IAPA), we aimed to create a symbolic act that would elevate awareness and drive real institutional change.
IDEA
IDEA
We invited the families of the deceased journalists to contribute personal items for DNA extraction. That DNA was infused into graphite, creating Immortal Pencils—memorial objects designed to honor and extend their voices. Renowned journalist Jorge Ramos lent his influence to amplify the effort, inviting both governments and citizens to recommit to protecting press freedom.
In a historic act, Panama’s President Laurentino Cortizo and the Dominican Republic’s President Luis Abinader used these pencils to sign the Chapultepec and Salta Declarations, committing to legal frameworks safeguarding journalists and free expression
We invited the families of the deceased journalists to contribute personal items for DNA extraction. That DNA was infused into graphite, creating Immortal Pencils—memorial objects designed to honor and extend their voices. Renowned journalist Jorge Ramos lent his influence to amplify the effort, inviting both governments and citizens to recommit to protecting press freedom.
In a historic act, Panama’s President Laurentino Cortizo and the Dominican Republic’s President Luis Abinader used these pencils to sign the Chapultepec and Salta Declarations, committing to legal frameworks safeguarding journalists and free expression
IDEA
We invited the families of the deceased journalists to contribute personal items for DNA extraction. That DNA was infused into graphite, creating Immortal Pencils—memorial objects designed to honor and extend their voices. Renowned journalist Jorge Ramos lent his influence to amplify the effort, inviting both governments and citizens to recommit to protecting press freedom.
In a historic act, Panama’s President Laurentino Cortizo and the Dominican Republic’s President Luis Abinader used these pencils to sign the Chapultepec and Salta Declarations, committing to legal frameworks safeguarding journalists and free expression
RESULTS
RESULTS
Historic commitment: Two Latin American heads of state officially endorsed press-protection declarations using the Immortal Pencils—an unprecedented blend of symbolism and policy action.
Institutional momentum: The campaign generated attention within press freedom circles, aligning with IAPA’s broader mission against impunity and prompting materials sharing with governments and intergovernmental bodies.
Global awareness: Media outlets across the globe covered the campaign, making the pencils an enduring symbol of journalistic resilience.
Tangible Change: Unlike typical awareness campaigns, this initiative directly resulted in concrete, documented government commitments to protect journalists.
Historic commitment: Two Latin American heads of state officially endorsed press-protection declarations using the Immortal Pencils—an unprecedented blend of symbolism and policy action.
Institutional momentum: The campaign generated attention within press freedom circles, aligning with IAPA’s broader mission against impunity and prompting materials sharing with governments and intergovernmental bodies.
Global awareness: Media outlets across the globe covered the campaign, making the pencils an enduring symbol of journalistic resilience.
Tangible Change: Unlike typical awareness campaigns, this initiative directly resulted in concrete, documented government commitments to protect journalists.
RESULTS
Historic commitment: Two Latin American heads of state officially endorsed press-protection declarations using the Immortal Pencils—an unprecedented blend of symbolism and policy action.
Institutional momentum: The campaign generated attention within press freedom circles, aligning with IAPA’s broader mission against impunity and prompting materials sharing with governments and intergovernmental bodies.
Global awareness: Media outlets across the globe covered the campaign, making the pencils an enduring symbol of journalistic resilience.
Tangible Change: Unlike typical awareness campaigns, this initiative directly resulted in concrete, documented government commitments to protect journalists.
More Works More Works
More Works More Works
The Good $#!T
Brand Act │ Social │ PR
The Good $#!T
Brand Act │ Social │ PR
The Good $#!T
Brand Act │ Social │ PR
The Good $#!T
Brand Act │ Social │ PR
Hangar 1 Fog Point Vodka
Product Design │ Brand Launch │ PR
Hangar 1 Fog Point Vodka
Product Design │ Brand Launch │ PR
Hangar 1 Fog Point Vodka
Product Design │ Brand Launch │ PR
Hangar 1 Fog Point Vodka
Product Design │ Brand Launch │ PR