Grandma McFlurry
Grandma McFlurry
Last year, McDonald’s went full Marvel mode and merged two of the most beautiful things on this planet: grandmas and McFlurry to create (you guessed it) the new Grandma McFlurry. To launch it, we set out to find real grandmas and grandkids to celebrate this unique love with a campaign that worked across markets and mediums — from TV to social media, from experiential events to partnering with two-time Latin GRAMMY nominee and Puerto Rican star Jay Wheeler.
Last year, McDonald’s went full Marvel mode and merged two of the most beautiful things on this planet: grandmas and McFlurry to create (you guessed it) the new Grandma McFlurry. To launch it, we set out to find real grandmas and grandkids to celebrate this unique love with a campaign that worked across markets and mediums — from TV to social media, from experiential events to partnering with two-time Latin GRAMMY nominee and Puerto Rican star Jay Wheeler.
Client
McDonald's
McDonald's
Year
2024
Category
Product Launch │ Brand Act
Product Launch │ Brand Act
CONTEXT
CONTEXT
McDonald’s aimed to launch the Grandma McFlurry to tap into cultural trends and forge meaningful connections across generations, especially with Gen Z Latinos. Research showed that strong bonds between Gen Z and their abuelas (grandmas) were a powerful insight to base the campaign on.
McDonald’s aimed to launch the Grandma McFlurry to tap into cultural trends and forge meaningful connections across generations, especially with Gen Z Latinos. Research showed that strong bonds between Gen Z and their abuelas (grandmas) were a powerful insight to base the campaign on.
CONTEXT
McDonald’s aimed to launch the Grandma McFlurry to tap into cultural trends and forge meaningful connections across generations, especially with Gen Z Latinos. Research showed that strong bonds between Gen Z and their abuelas (grandmas) were a powerful insight to base the campaign on.
IDEA
IDEA
We cast real grandmas and their grandchildren to star in an emotional TV spot, capturing genuine moments that felt deeply personal. Music tied generations even closer: Grammy-nominated artist Jay Wheeler recorded a heartfelt cover of the Latin classic “Piel Canela,” while Remi Wolf reimagined “How Sweet It Is (To Be Loved By You),” creating fresh, intergenerational soundtracks.
To bring Grandma McFlurry to life in the real world, the McFlurry Mobile was launched: a nostalgic, ice cream-truck-style activation that toured NYC, where Jay Wheeler offered free samples at senior centers and during public stops, creating unforgettable moments.
Influencers and digital content amplified the campaign, especially among Gen Z Latinos who shared their own stories using the hashtag #GrandmaMcFlurrySweepstakes — and even competed for a private serenade from Jay Wheeler himself.
We cast real grandmas and their grandchildren to star in an emotional TV spot, capturing genuine moments that felt deeply personal. Music tied generations even closer: Grammy-nominated artist Jay Wheeler recorded a heartfelt cover of the Latin classic “Piel Canela,” while Remi Wolf reimagined “How Sweet It Is (To Be Loved By You),” creating fresh, intergenerational soundtracks.
To bring Grandma McFlurry to life in the real world, the McFlurry Mobile was launched: a nostalgic, ice cream-truck-style activation that toured NYC, where Jay Wheeler offered free samples at senior centers and during public stops, creating unforgettable moments.
Influencers and digital content amplified the campaign, especially among Gen Z Latinos who shared their own stories using the hashtag #GrandmaMcFlurrySweepstakes — and even competed for a private serenade from Jay Wheeler himself.
IDEA
We cast real grandmas and their grandchildren to star in an emotional TV spot, capturing genuine moments that felt deeply personal. Music tied generations even closer: Grammy-nominated artist Jay Wheeler recorded a heartfelt cover of the Latin classic “Piel Canela,” while Remi Wolf reimagined “How Sweet It Is (To Be Loved By You),” creating fresh, intergenerational soundtracks.
To bring Grandma McFlurry to life in the real world, the McFlurry Mobile was launched: a nostalgic, ice cream-truck-style activation that toured NYC, where Jay Wheeler offered free samples at senior centers and during public stops, creating unforgettable moments.
Influencers and digital content amplified the campaign, especially among Gen Z Latinos who shared their own stories using the hashtag #GrandmaMcFlurrySweepstakes — and even competed for a private serenade from Jay Wheeler himself.
RESULTS
RESULTS
Nationwide sell-out: The Grandma McFlurry flew off shelves, becoming one of the most talked-about limited-edition launches in McDonald’s recent history.
Authentic engagement: Gen Z Latinos flooded social media with personal posts, tagging Abuelita moments and building heartfelt conversations — proof the campaign resonated.
ADDITIONAL CREDITS
Wieden + Kennedy New York │ Boden
Nationwide sell-out: The Grandma McFlurry flew off shelves, becoming one of the most talked-about limited-edition launches in McDonald’s recent history.
Authentic engagement: Gen Z Latinos flooded social media with personal posts, tagging Abuelita moments and building heartfelt conversations — proof the campaign resonated.
ADDITIONAL CREDITS
Wieden + Kennedy New York │ Boden
RESULTS
Nationwide sell-out: The Grandma McFlurry flew off shelves, becoming one of the most talked-about limited-edition launches in McDonald’s recent history.
Authentic engagement: Gen Z Latinos flooded social media with personal posts, tagging Abuelita moments and building heartfelt conversations — proof the campaign resonated.
ADDITIONAL CREDITS
Wieden + Kennedy New York │ Boden
More Works More Works
More Works More Works
