Open House Horrors
Open House Horrors
Open houses don’t seem so bad… until strangers start wandering through your home, poking around your closets, and judging your choice of cereal. To help homeowners 65+ choose Opendoor — the fast and easy way to sell your house online — we turned those awkward, nosy visitors into the stars of a radio and print campaign (with a few OOH placements) that made people laugh, cringe, and rethink the “old way” of selling.
Open houses don’t seem so bad… until strangers start wandering through your home, poking around your closets, and judging your choice of cereal. To help homeowners 65+ choose Opendoor — the fast and easy way to sell your house online — we turned those awkward, nosy visitors into the stars of a radio and print campaign (with a few OOH placements) that made people laugh, cringe, and rethink the “old way” of selling.
Client
Opendoor
Opendoor
Year
2024
Category
Radio │ Print │ OOH
Radio │ Print │ OOH
CONTEXT
CONTEXT
Opendoor offers a seamless, online method to sell homes (no open houses required). But older homeowners, who grew up on traditional methods, didn't understand what Opendoor did or why it was different. Open houses felt familiar, but also risky and Opendoor needed to bridge that awareness gap among the 65+ segment.
Opendoor offers a seamless, online method to sell homes (no open houses required). But older homeowners, who grew up on traditional methods, didn't understand what Opendoor did or why it was different. Open houses felt familiar, but also risky and Opendoor needed to bridge that awareness gap among the 65+ segment.
CONTEXT
Opendoor offers a seamless, online method to sell homes (no open houses required). But older homeowners, who grew up on traditional methods, didn't understand what Opendoor did or why it was different. Open houses felt familiar, but also risky and Opendoor needed to bridge that awareness gap among the 65+ segment.
IDEA
IDEA
We launched a lighthearted yet pointed radio and print campaign targeting older homeowners, using storytelling to dramatize the pitfalls of open houses — from untrustworthy strangers to hygiene nightmares. Each ad wove tales of chaos that only “the old way” could deliver, ending with a simple, memorable message: there’s a smarter, safer way. Enter Opendoor — fast, easy, and free of open-house horrors.
We launched a lighthearted yet pointed radio and print campaign targeting older homeowners, using storytelling to dramatize the pitfalls of open houses — from untrustworthy strangers to hygiene nightmares. Each ad wove tales of chaos that only “the old way” could deliver, ending with a simple, memorable message: there’s a smarter, safer way. Enter Opendoor — fast, easy, and free of open-house horrors.
IDEA
We launched a lighthearted yet pointed radio and print campaign targeting older homeowners, using storytelling to dramatize the pitfalls of open houses — from untrustworthy strangers to hygiene nightmares. Each ad wove tales of chaos that only “the old way” could deliver, ending with a simple, memorable message: there’s a smarter, safer way. Enter Opendoor — fast, easy, and free of open-house horrors.
RESULTS
RESULTS
Website traffic grew by 20%+ among the 65+ segment.
Sign-ups from our target demographic nearly doubled, representing a standout result in a high-consideration category.
Qualitative feedback showed strong resonance—many said they “finally get what Opendoor does,” and “these ads got me thinking differently.” The campaign successfully turned awareness into action among a traditionally skeptical audience.
Website traffic grew by 20%+ among the 65+ segment.
Sign-ups from our target demographic nearly doubled, representing a standout result in a high-consideration category.
Qualitative feedback showed strong resonance—many said they “finally get what Opendoor does,” and “these ads got me thinking differently.” The campaign successfully turned awareness into action among a traditionally skeptical audience.
RESULTS
Website traffic grew by 20%+ among the 65+ segment.
Sign-ups from our target demographic nearly doubled, representing a standout result in a high-consideration category.
Qualitative feedback showed strong resonance—many said they “finally get what Opendoor does,” and “these ads got me thinking differently.” The campaign successfully turned awareness into action among a traditionally skeptical audience.
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