The Installer
The Installer
Stopping teenagers from watching porn is impossible.
So we made a point by getting as close as possible.
Stopping teenagers from watching porn is impossible.
So we made a point by getting as close as possible.
Client
Terra
Terra
Year
2013
Category
TV │ FIlm
TV │ FIlm
CONTEXT
CONTEXT
Parental control tools all promise the same thing: protection.
But for most parents, the real tension isn’t awareness — it’s disbelief. Teenagers will always find a way, and most solutions feel overly technical, abstract, or easy to bypass.
Terra needed to prove its Parental Control wasn’t just another tool — it actually worked.
Parental control tools all promise the same thing: protection.
But for most parents, the real tension isn’t awareness — it’s disbelief. Teenagers will always find a way, and most solutions feel overly technical, abstract, or easy to bypass.
Terra needed to prove its Parental Control wasn’t just another tool — it actually worked.
CONTEXT
Parental control tools all promise the same thing: protection.
But for most parents, the real tension isn’t awareness — it’s disbelief. Teenagers will always find a way, and most solutions feel overly technical, abstract, or easy to bypass.
Terra needed to prove its Parental Control wasn’t just another tool — it actually worked.
IDEA
IDEA
The Installer
We recreated the unmistakable setup of a classic adult film — complete with a flirtatious cable installer, suggestive dialogue, and all the familiar cues.
But just as things were about to cross the line, they didn’t.
Every time a character removed a piece of clothing, another identical layer appeared underneath. From the living room to the shower, the scenes escalated — yet nothing ever happened.
The tension built, the expectation was clear, but the outcome never changed.
A simple, visual metaphor for Terra’s Parental Control: no matter how far things go, it keeps content exactly where it should be.
The Installer
We recreated the unmistakable setup of a classic adult film — complete with a flirtatious cable installer, suggestive dialogue, and all the familiar cues.
But just as things were about to cross the line, they didn’t.
Every time a character removed a piece of clothing, another identical layer appeared underneath. From the living room to the shower, the scenes escalated — yet nothing ever happened.
The tension built, the expectation was clear, but the outcome never changed.
A simple, visual metaphor for Terra’s Parental Control: no matter how far things go, it keeps content exactly where it should be.
IDEA
The Installer
We recreated the unmistakable setup of a classic adult film — complete with a flirtatious cable installer, suggestive dialogue, and all the familiar cues.
But just as things were about to cross the line, they didn’t.
Every time a character removed a piece of clothing, another identical layer appeared underneath. From the living room to the shower, the scenes escalated — yet nothing ever happened.
The tension built, the expectation was clear, but the outcome never changed.
A simple, visual metaphor for Terra’s Parental Control: no matter how far things go, it keeps content exactly where it should be.
RESULTS
RESULTS
+38% increase in downloads within the first three months
15,000+ new installs during the campaign period
8M+ impressions across TV and online
92% positive sentiment among parents who recalled the ad
+38% increase in downloads within the first three months
15,000+ new installs during the campaign period
8M+ impressions across TV and online
92% positive sentiment among parents who recalled the ad
RESULTS
+38% increase in downloads within the first three months
15,000+ new installs during the campaign period
8M+ impressions across TV and online
92% positive sentiment among parents who recalled the ad
More Works More Works
More Works More Works
